Madhuri Keta is the founder and CEO of Lemon Yellow Crayon, a content agency based in Bengaluru. A graduate in agriculture science, she studied at IIM Ahmedabad before working for various corporate businesses for over 15 years. Her Telugu debut novel Panakam On the Rocks, a suspense thriller set in and around Bengaluru was released in 2024. She has also written a short Telugu story for a corporate-themed anthology called Login Tales which was released in July, 2026. Beyond writing, she champions the causes of women empowerment and child safety and runs a podcast on these themes.